What Should Be On A Business Banner?

 In Articles

In today’s world, first impressions matter more than ever. That’s why, if you want your business to succeed, you must ensure your banner is up to snuff. Not sure what should be on your business banner? 

Your business banners need your logo, contact, a description of your products or services, visuals, and, of course, a call-to-action.

Don’t worry, we’re here to help! This blog post will give you tips on what should be on your business banner.

 

What Should Be On A Business Banner?

Have you ever driven by a store or office, saw a big, beautiful banner with the company name and logo on it, and thought to yourself, “Wow, that looks great! I should get one of those for my business!” 

But then you start thinking about it and are unsure what should be on your banner. Do you just put your company name? Do you put your website? Your phone number? Your slogan? Or do you try to cram everything on there?

Your logo

Make sure your logo is big enough to be visible on your banner. After all, your logo is one of the first things people will notice about your banner, and you want to make sure it’s visible so people can remember it. In addition, placing your logo on your banner helps to brand your business and make it more recognizable. 

Your contact information

You also want to ensure your contact information is readable on your banner. This way, if people are interested in what you have to say, they can quickly get in touch with you. Include your website address, email address, and phone number so people can reach you however is most convenient for them. 

A call-to-action

A call-to-action is a phrase or sentence that encourages people to take a specific action. For example, a call to action might be “Call us now” or “Visit our store for more information!” Including a call to action on your banner helps encourage people to engage with your brand further. 

A brief description of what you do

People should be able to look at your banner and have a general understanding of what your business does. A brief description helps give people an idea of what you’re all about and whether or not they’re interested in learning more about you. 

Eye-catching visuals

Finally, you want to make sure your banner includes some eye-catching visuals. Whether it’s a photo, graphic, or artwork, adding visual interest to your banner will help capture people’s attention. Moreover, it can make them more likely to stop and read what you have to say. 

How to Design a Business Banner That Gets Noticed?

An effective business banner should be eye-catching, informative and convey the message you want to get across to your target audience. It sounds like a tall order, but with careful planning and execution, you can design a business banner that ticks all those boxes. 

Planning Your Business Banner

Before you start designing your business banner, it’s essential to take some time to plan and think about what you want it to achieve. For example, who is your target audience? What message do you want to get across? What look and feel do you want to convey? Answering these questions will help you create a brief for your design that you can refer back to as you’re putting together your banner. 

Use eye-catching colors and visuals.

Another essential tip for designing a business banner is to use colors that complement each other. You don’t want your banner to be too “loud” or overwhelming. Instead, you want it to be inviting and easy on the eyes. An excellent way to achieve this is by using a color palette with two or three colors maximum. 

A busy, or cluttered banner will turn people off, so make sure your use of color and visuals is purposeful and tasteful. Stick to one or two fonts max, and leave plenty of white space, so your text is easy to read. 

Use High-Quality Images 

In addition to incorporating your logo, you’ll also want to use high-quality images on your banner. Again, ensure the photos are relevant to your business and fit with your banner design’s overall look and feel. Also, avoid using generic stock photos. Instead, try to use original images to help your business stand out from the competition. 

Add a Call-to-Action 

Lastly, don’t forget to add a call-to-action (CTA) on your business banner. It could be “Sign up for our newsletter” or “Get 10% off your purchase.” Adding a CTA will help increase click-through rates and boost sales and conversions. 

Keep it simple

Again, less is more when it comes to effective banner design. Get your point across with as few words as possible—people should be able to understand what your business does just by looking at your banner for a few seconds. 

Convey confidence

How you design your banner should convey confidence in your brand and what you do. Remember that first impressions count! 

Conclusion

Remember, first impressions matter—so make sure your business banner includes these five essential elements! By following this advice, you can be sure your business will make a tremendous first impression and be well on its way to success.

 

Sam’s Signs

16719 E 14th St, San Leandro, CA 94578, United States

510-481-1700