Blade Signs: What Are They And Best Use Cases

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Blade signs are used frequently for different indusries. It refers to any sign that protrudes from the building perpendicular to pedestrian or street traffic, whether suspended from brackets or fixed to the structure.

A blade sign is a form of projecting sign connected to a surface perpendicular to the typical flow of traffic, such as a building facade or storefront pole. These signs are one of the most efficient ways to get people to come into your business.


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Exterior blade signs are a terrific eye-catcher that is guaranteed to draw in the crowds. These markers add flair to any environment and brand your facility as few other signage goods can.

What Are Blade Signs?

This signage may give your company a sense of individuality and dynamism. Blade signs were traditionally carved out of wooden planks and painted in brilliant colors. These planks have evolved to represent a high-tech feel, complete with bright designs and colors.

Exterior blade signs are a great eye-catcher that will draw people in. They add pizzazz to any environment and brand your business as few other signage products can.

On the other hand, interior blades are the wayfinding indicators that we’d put on the wall perpendicularly. This setup allows them to efficiently point people in the direction they want them to go. 

With bright name and image displays, these signage address oncoming foot traffic from both directions. 

How Blade Signs Can Help Your Business?

Blade Signs serve the same purpose as a “wayfinding” sign. The sign protrudes perpendicularly from the structure, drawing the eye to it for directions. It is advantageous for street traffic because it can help your shop stand out from the competition, and attract customers to discover what’s “in-store.”

Where Can You Use Blade Signs? (Best Use)

Blade signs can also be used to distinguish ground-floor stores from companies on higher floors of buildings. Alley shops should place blade signs on the corners of essential streets to indicate what is available down the alleyway. Corner signs are generally vertical and no more than 3 feet wide.

You can hang blade signs vertically or horizontally on a bracket or frame near your store, restaurant, or building entrance. These signs’ low setbacks put them right on the street, making them simple to notice for pedestrians and automobiles.

The Pros and Cons of Blade Signs

Blade signs are prevalent in busy downtown commercial areas with lots of foot and street activity. You can design it in a variety of styles, shapes, and sizes. As a result, these signs give your marketing and branding presentation a high-visibility component. 

But like many other things, blade signs also have their own set of pros and cons. Let’s check each of them below.

Pro: Visibility From A Different Angle

When a business’s sign is positioned flat against its exterior wall, it is visible from a long distance and when people are looking straight at the building. However, for people passing by on the sidewalk, the sign may be difficult to see.

A blade sign is ideal since its face is perpendicular to the building’s front wall, making it easy to see. A great sign could mean the difference between someone stopping to look at your store and walking right by it.

Pro: Ability To Be Stylish

A blade sign is usually your external sign, so you don’t have to worry about loading it with information like your phone number, website, and other pertinent information. It allows you to get creative with your blade symbol and choose something fashionable. The approach you take will depend on the sort of store and its general appearance, but an innovative sign design can attract people’s attention.

Con: It Doesn’t Work Alone

A blade sign should not be the only type of outdoor signage used by a company. This style of sign is more of a complementing sign because it does not offer a high degree of visibility from a distance or certain angles. If you like the blade sign, you’ll need to purchase both a traditional and a blade sign, which is more expensive. While some businesses may afford to spend more on signage, this is not the case for others.

Con: Its Space Is Limited

Blade signs are often minor, so you’ll have to be creative with how you use the area. Because not every store does a good job designing its blade signs, they can become cluttered and ineffective. With this space constraint in mind, you’ll need to collaborate with a skilled sign company to create the outdoor sign you want.

What Is Projecting Blade Sign?

Projecting blade signs are exactly what they sound like: letters and lights protrude from a building’s side. They’re ideal for businesses in urban regions with little advertising space. To attract traffic from the street, the sign is placed perpendicular to the building’s exterior.

In the early twentieth century, projecting blade signs were common in American businesses, and they’re becoming popular again.

Most projecting blades are supplemented with neon lights or channel letters to lend depth and dimension to a corporate name or emblem. They’re usually double-sided and go up and down the length of a building. This sign style can be made out of a variety of materials and customized to suit your business, location, building architecture, and more.


Studies have shown that a blade sign can attract up to 70% more views than a regular wall sign, making your business “stand out.” It is a fantastic return on your investment. They are one of the most effective strategies to increase your business’s visibility and attract foot traffic. 

Blade signs allow for a lot of freedom and provide you the chance to make a visual statement about the nature of your company’s brand identity. So if you want to amp up your business’ organic reach, you might want to consider investing in a high-quality and well-made blade sign that can make your shop more noticeable by passersby.

If you ever find yourself in need of other advice with regards to your business signs, you can always come back to our site. Hopefully, we get to help you enrich your signs and develop a better connection with your customers.


Sam’s Signs

16719 E 14th St, San Leandro, CA 94578, United States

(510) 481-1700