How Can Custom Channel Letter Signs Leverage Your Business?

 In Articles

Custom channel letter signs are a popular and effective way to advertise a business. These illuminated signs are easily recognizable and can be seen from far away, making them an excellent choice for storefronts and buildings. Channel letters come in various colors, sizes, and fonts, which means they can be customized to fit a business’s specific needs.


Custom channel letters for a business may provide increased visibility. Illuminated channel letters, such as front-lit, reverse-lit, or dual-lit, significantly enhance a business’s visibility day and night. This increased visibility makes it easier for potential customers to locate the business, which can lead to increased foot traffic and sales.


Another advantage of channel letters is that they offer a unique branding opportunity. With various options, businesses can choose channel letters that perfectly embody their brand image. This means channel letters can be a powerful tool to reinforce a business’s brand identity and help it stand out.

What Are Channel Letters?

Channel letters are custom signs commonly used by businesses for outdoor advertising. They are three-dimensional, individually crafted letters illuminated from the inside, making them visible both during the day and at night.


There are three main types of channel letters: front-lit, back-lit, and combination-lit. Front-lit channel letters are the most common, with the light source located inside the letter and shining through the front face. 


Back-lit channel letters have a light source located behind the letter, creating a halo effect when it is mounted on a wall. Combination-lit channel letters combine front-lit and back-lit, with the light source inside and from behind.


What about reverse channel letters? Generally, channel letters are much simpler compared to reverse channel letters. The main difference is that the latter have their illumination directed towards the back.

Benefits for Businesses

Channel letters offer several benefits for businesses, which is why they are such a popular choice for outdoor signage. Here are some of the key benefits:


  1. Increased visibility: Illuminated channel letters significantly enhance a business’s visibility during both day and night. This increased visibility makes it easier for potential customers to locate the business.
  2. Customizable: Channel letters are customizable and can match a business’s branding and style. They can be made in various fonts, colors, and sizes, making them a versatile option for businesses of all types.
  3. Durability: Channel letters should use high-quality materials and are built to last. They are designed to withstand harsh weather conditions, making them a durable and long-lasting signage option.
  4. Cost-effective: While channel letters may be more expensive than other types of signage, they are a cost-effective option in the long run. They require very little maintenance and have a long lifespan, making them a wise investment for businesses.


Channel letters are a powerful tool for businesses looking to increase their visibility and attract more customers. They are a customizable, durable, and cost-effective option tailored to fit a business’s specific needs and style.

Designing Your Channel Letter Sign

Designing your channel letter sign is crucial for creating an impactful and effective sign representing your business. Here are some essential factors to consider when designing your custom channel letter sign.

Materials and Construction

The materials and construction of your channel letter sign are essential for the sign’s durability and aesthetics. The most common materials used for channel letters are aluminum and acrylic. Aluminium is a durable and lightweight material that can withstand harsh weather conditions, making it a popular choice for outdoor signs. Acrylic is a versatile material easily molded into different shapes and colors, making it an excellent choice for custom lettering.


When it comes to construction, there are two types of channel letters: open-face and closed-face. Open-face channel letters have an exposed neon or LED lighting source, while closed-face channel letters have a plastic face that covers the lighting source. Closed-face channel letters are more durable and offer more design options, but open-face channel letters are brighter and more attention-grabbing.

Lighting Options

Lighting is an important aspect of channel letter signs, as it can enhance the visibility and impact of the sign. Channel letters have three main lighting options: front-lit, back-lit, and combination-lit. Front-lit channel letters have lighting that shines through the front face of the letter, while back-lit channel letters have lighting that shines through the back. Combination-lit channel letters have lighting that shines through the letter’s front and back, creating a halo effect.


The type of lighting you choose will depend on the design and location of your sign. Front-lit channel letters are great for businesses that want a traditional and straightforward sign, while back-lit channel letters are ideal for creating a more dramatic and eye-catching sign. Combination-lit channel letters are a great option for businesses that want the best of both worlds.

Color and Typography

The color and typography of your channel letter sign are important for creating a cohesive and visually appealing sign. When choosing colors, consider the contrast between the letters and the background. High-contrast colors, such as black and white, are great for creating a bold and attention-grabbing sign. When it comes to typography, it’s important to choose a font that is legible and complements your business’s branding.


Designing your channel letter sign requires careful consideration of materials, construction, lighting options, color, and typography. By designing a custom channel letter sign that represents your business, you can create a powerful and effective sign that attracts customers and enhances your brand image.

How To Keep Your Channel Letters Functioning Properly

Once the custom channel letter sign is installed, regular maintenance and repairs are important to ensure that it continues to look and function properly. Regular cleaning can help prevent dirt and debris from accumulating on the sign and affecting its visibility.


It is also essential to inspect the sign regularly for any damage or wear and tear. If any issues are found, they should be repaired promptly to prevent further damage or safety hazards.


If you need repairs, it is important to work with a professional channel letter sign company that has experience repairing custom channel letter signs. This will ensure that the repairs are correct and function as intended.


Proper installation and maintenance are crucial for ensuring custom channel letter signs are effective and long-lasting. By working with a professional sign company and following best practices, businesses can ensure that their signs are a powerful tool for attracting customers and promoting their brand.


Channel letters are a powerful tool for businesses looking to increase their visibility and create a strong brand identity. By investing in illuminated channel letters, companies can enhance their visibility day and night, making locating them easier for potential customers.


When designing channel letters, it is essential to consider factors such as the font, color, and size to create an eye-catching and easy-to-read sign. By working with a professional sign company, businesses can have well-designed and installed to the highest standards.


Channel letters are a great investment for businesses looking to stand out in a crowded marketplace. With their bold, illuminated design, channel letters will leave a lasting impression on potential customers and help businesses achieve their goals.


Sams Signs

16719 E 14th St, San Leandro, CA 94578