What Should You Have On Your Storefront Sign?

 In Articles

What should you put on your storefront sign? It is one of the most important lobby signs for business. You need to do it right since signages can boost your brand, presence, and appeal to your target audience. But at the same time, you don’t want to crowd your business signs with texts. So, what should you have on your storefront sign?

A storefront sign should have your brand’s name. It’s the foremost vital element to add. You can also include contact information, operational hours, and address. The goal is to build trust, expertise, and reputation based on how well signage can represent a business. 


Contact Us Now


Business signs provide information about your business. By having a well-built sign, you can inform customers about your shop’s main niche before entering the building or storefront. So, here are some tips on making an effective business sign.

5 Tips For An Awesome Storefront Sign

Advertising with signage is cost-effective but, since there are numerous elements to consider before and during the design process, it might be hard to start. But don’t worry because we have got you covered! Here are some tips for making an excellent storefront sign.

Tip #1 – Determine your needs and budget.

What are the requirements for your storefront sign? Are you aiming to match your current brand or going in a different direction? Do you need a particular color scheme? What is your budget for your signage? 

Answer all of these questions before you begin designing your storefront sign. Don’t worry if you’re unsure about this. We’ve devoted decades to designing beautiful, personalized, and original store signs.

Tip #2 – Know your zoning regulations.

Depending on your business location, there may be zoning rules governing the size, color, and material of your sign. If you’re unsure, check your local zoning laws or contact us. You’ll also need to apply for city approval after we finish the original design. The last thing we want to do is make a lovely sign that you won’t be able to showcase.

Tip #3 – Look for other storefront signs for ideas.

There’s a bit of a catch when it comes to effective signage. You want to make a statement, but in the right way. Take a look at the other signage in your area. Which enterprises appear to be famous? Do you think their signs have anything to do with it? Our sign experts can advise you on what types of signs will look well in your neighborhood and stand out because of their aesthetic and appeal.

Tip #4 – Create readable business signs.  

Signs should be straightforward. You might want to mention the name of the city, the year it was founded, or the street number in some circumstances. You can add a few words to your business name if it doesn’t explicitly explain your service or product. 

Tip #5 – Do you already have a stellar logo?

A great logo can do a lot for a company, and having that logo on your sign is even better. Consider Apple, Starbucks, and Nike, to name a few. Because their logos are so well-known, they don’t even need to put their store’s name on their sign. But, customers may not want to visit your business if your logo looks complicated, illegible, or dull. If you need a graphic designer for your logo, our designers can assist you.

How Important Is A Sign For A Business?

While it is true that good company practices and financial intelligence are crucial, you should never overlook the importance of signs. Combining these factors to produce a more effective strategy to encourage customers or clients to do business with you. Here are seven reasons why effective signage is so important:


First of all, branding is the process of establishing a lasting image to help your audience identify three things:

  • Who are you as a brand?
  • What do you represent?
  • What products or services do you offer?

Branding is more vital than ever in the digital age, so signage may help support the intended goals. In addition, visual advertising makes it much easier to develop a recognizable persona. 

It will help if a distinct branding separates you from other businesses in your area and niche. It will make your shop stand out, therefore giving you better visibility.

Cost-Efficient Marketing

Instead of spending lots of money on physical and traditional marketing such as bus ads, billboards, and other comparable approaches, you may establish a brand for yourself. A promising sign should provoke emotions in individuals the moment they see it, based on color theory. 

It can also drastically reduce your marketing costs by making your business look appealing with a decent sign out front. Not to mention that your sign will remain on your storefront for as long as you want.

Effective Communication Tool

The visual worth of having effective signage outside your business is dependent on the visual value it gives to potential customers. Because, in a way, your business sign effectively helps your brand communicate directly to your audience.

Reflection on Business Quality

Your sign’s design, and visual impact heavily influence people’s perceptions of your company’s products and services. Branding helps identify a company’s particular niche or aesthetic. On the other hand, there is an unbreakable link between the quality of signage and the number of people who believe it reflects excellent work.

How Do You Make The Best Sign?

We know how challenging it can be to develop a design encompassing your entire business. So, to help you out, here are things that should always be present in a practical storefront sign, aside from the ones we already mentioned.

A Strong Call To Action For An Offer

Are you interested in converting your audience into real-time customers? If that’s the case, you’ll need a “call to action” or a statement that tells them what you want them to do. For example, a coupon or special offer, it will entice your audience into availing your services because they’ll get something in return.

Have a Natural Flow

Because humans read from top to bottom and left to right, it’s only natural that the layout of your sign should follow suit. In addition, our eyes naturally move in this manner. As a result, when arranging the flow of the sign, keep this in mind.

Find a Focal Point

The majority of successful signs have a single principal focal point. It can assist you in attracting people’s attention. For example, experts use lines to guide your attention to the center. Furthermore, they employ contrasting hues to emphasize the idea.

Avoid Clutter 

Effective signage transmits a message clearly and straightforwardly. You should present your message to your target audience with utmost clarity by using as few words as possible. Having too many words or lines on your sign makes it difficult to read from a distance.

Type and Fonts

It will help if you use fonts with optimum legibility, clean, sharp, and easy-to-read typestyles. Most professional fonts come in various weights, from regular to bold, black, extended, etc. Use these to your advantage by giving particular parts of your message priority or preference.

Keep It Visible And Legible

Less is indeed more. Your sign will be easier to notice and read at a glance if your message is kept concise. Because signs come in all shapes and sizes, make sure you select one that is appropriate for the distance from which your sign or exhibit will be visible. Consider where you’ll place the sign and any potential roadblocks. The most critical aspect of your signage is its visibility.


Marketing is crucial for a variety of reasons. First, it aids in developing a feeling of identity, also known as branding. It informs customers about a company before they enter the building or storefront. Finally, building trust, expertise, and reputation can rely on how well signage can represent your brand.

If you don’t know where to start, you can always rely on us to help you with other business sign concerns.


Sam’s Signs

16719 E 14th St, San Leandro, CA 94578, United States

(510) 481-1700